Variety is the very spice of life, that gives it all its flavor. Or so says the English Poet William Cowper. Through agency work and freelance, I’ve had the fortune of working with a wide range of clients in various industries. This variety of work has lead to an understanding of how to write compelling narratives through different content mediums while maintaining the tone and messaging that varies from client to client.
Who: Jonotthan Harrison, NFL Player
What: Craft copy that successfully illustrates Harrison’s commitment to ending bullying.
At 6’4” and weighing in at 300 lbs. Jonothan Harrison is an intimating force on the gridiron. But off the field, Harrison is one of the good guys of the NFL. Having grown up a victim of bullying, he’s used his platform as a professional athlete to call attention to the issue of bullying. Wanting to illustrate his advocacy for his cause, Harrison wanted to create a personal website, offering insight into his decision to become an ambassador for STOMP Out Bullying, his career as an NFL center, and who he is as a person. The copy written for this site reflects that.
Who: Sustainable 9
What: Write compelling copy for a modern home builder that illustrates their value + sustainability matters in today’s homes.
Sustainable 9 is one of the premier modern home builders in the Twin Cities area. With gorgeously-designed, sustainable homes, the web copy for their new site needed to reflect their S9’s commitment to innovation in their service offering. Sustainable companies also need to be transparent about how they are eco-friendly, which the web copy dives into throughout the site, including the ‘sustainability’ page.
Who: Northface Construction
What: Write copy for Northface’s new website that highlights their superior service and locality to the homeowners in the metro area that are looking for a ‘Minnesota Made’ roofing and siding contractor.
Northface Construction is a quintessential Minnesota company. They have integrity, are honest and transparent with their clients, and complete every project with quality and efficiency in mind. Their website, however, did not match up with the quality of the services they provide. Therefore, a new website was needed, as well as copy that effectively told the story of who Northface Construction is and why homeowners can trust them to get the job done.
Who: Anchor Homes
What: Assist in establishing a new, updated brand for Anchor Homes to accompany their brand new site—including detailed web copy, refreshed tag lines, and attention-grabbing headers.
Anchor Homes was in need of a refurbished brand image that properly illustrated the quality of the services that they offer. In addition, they needed strong headlines and copy that broke through the clutter of this crowded industry. The copy speaks to the need of having a home that keeps your family safe and secure, in addition to being customized to fit the family’s lifestyle.
Who: First American Roofing + Siding
What: A detailed, 4k+ long-form piece of content that informed readers on how to create an energy-efficient home. The end goal of this content was to position First American as the starting point of creating an energy-efficient home.
Who: Puustelli USA
What: Create content for a sustainable Scandinavian cabinet manufacturer that highlights the beauty and functionality of Scandinavian design, as well as the need for healthy cabinets that don’t use harmful materials.
Who: Pops Diabetes Care
What: Ideate topics using creative strategies and keyword research to write engaging, and helpful content for a digital diabetes manager solutions provider on a monthly basis.
What: Create fun, interesting, and insightful content for a digital asset management solutions provider on a monthly basis.