When done right, a logo can be a powerful marketing tool for a brand. The right logo will help bring awareness to your product. It should be recognizable for those who aren’t yet familiar with you, unique to your brand, as well as in-line with what you stand for. The outdoor industry is particularly great with their logos. This makes sense, as their logos have to be applied to various jackets, hiking shoes, hats, pants, and other fashionable adventure apparel. …
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Growing up, I thought car commercials were the worst. They were on all the time and I found it extremely annoying to have something I could not even legally do constantly advertised to me. The commercials were also rather boring and featured the car driving around on some non-descript road or desert really fast and turning with reckless abandon. Pretty compelling stuff, amiright? Wrong. Those were trash. At the basis of these advertisements was one simple message: Hey, look how …
Knocking off a bucket list item, I recently ran the Red White and Boom Half Marathon. I actually trained quite a bit leading up to it, though I never ran more than 8 miles (to be fair, I was planning on a 10-mile day a few weeks in advance but it started raining before I could finish and f*ck running in the rain). What was supposed to be a stormy day on the 4th ended up being a beautiful morning, …
Welcome to the first installment of the ADventure Series! There are tons of great commercials out there — particularly in the outdoors industry. Because I know just how much everyone loves watching commercials, this new blog series is going to look at some of the best ads to come out recently, and discuss what makes them so good. First up on the docket: Clif Bars‘ First National TV Spot, titled, “Make it Good.” About the Ad Clif Bar is one …
Instagram is one of the most dominant social media platforms out there today. And while it may be home to some dank meme pages, the photo-sharing app is also used by some fantastic outdoor photographers. Following them comes with a certain risk though, as seeing their perfectly curated feeds blossoming with awe-inspiring snapshots from scenic lands all around the world is sure to trigger your wanderlust. That being said, I love following these talented photographers because they inspire you to …
Everyone has that one moment where they felt something special while being outside. Whether it was at the top of a mountain or the bottom of a canyon, in a wooded forest or wide open plains, everyone has that moment. Even avid outdoorsmen and world travelers — who have seen nearly every nook and cranny this planet has to offer — have that one moment that stands out amongst the others. Adventure photographer Chris Burkard, who is one of …
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