It’s been a while since I’ve posted anything on Writing Outside—and while the usual writing hiatus is supposed to bring new, inspired work—I’m going to be writing about pants. I’ve long been on the search for the perfect pair of chinos, but have never found much luck (my hatred for shopping and trying on pants was definitely a factor in this failed quest). Recently, I finally decided I should check out some of these chino brands that I’ve constantly been …

Social media has the best ads. I may be in the minority in saying this, but I like ads on my social media apps. In fact, sometimes I get more enjoyment out of an ad I see prior to a Youtube video than the actual video itself. This is due in large part to brands becoming pretty damn good at making ads feel non-intrusive as they appear on or social media feeds. With platforms like Instagram, brands are seamlessly integrating …

When you hear the name, “Lululemon”, what do you think of? Which images come to mind? Perhaps you envision a perfectly sculpted individual doing yoga and finding some necessary chi in their busy life. Or, maybe you see a Cycle Bar class full of attractive, 20-something professionals. Whatever it is you think of it, it most likely involves some combination of good-looking people and a trendy physical activity. You probably don’t think of a people riding 300 miles on a …

If you’ve ever caught the infamous “travel bug,” then you know just how alluring it can be to jump on a plane and head somewhere completely new. I also think it’s fair that this advertisement — courtesy of Travel Oregon — captures that feeling quite well. Colorful anime-inspired design, gorgeously animated landscapes, towering environmental-themed creatures, and an overall sense of adventure run amok in this 2-minute ad, appropriately titled “Only Slightly (More) Exaggerated.” Yeah, you can go ahead and inject …

If you’re a fan of plump little seals flopping around in the water, ominous fogs floating amongst jagged cliffs, and some of the best goddamn clam chowder — then boy do I have good news for you. Howth, Ireland has all that, and much, much more. For reference on how great this town is, comedian Eric Andre was just there. Here he is going off on Bono about that U2 album everyone was forced to have on their phones and …

For anyone who has ever been to the North Shore — Duluth and beyond — they understand the allure of this part of Minnesota. Along the 150 miles of road are small towns with fantastic shops on every corner and some of the best fresh seafood in the Midwest. As you drive north, to the right is the enormous lake and to the left, dense forests and hiking trails surround you. For someone who has gone up there nearly every …

When done right, a logo can be a powerful marketing tool for a brand. The right logo will help bring awareness to your product. It should be recognizable for those who aren’t yet familiar with you, unique to your brand, as well as in-line with what you stand for. The outdoor industry is particularly great with their logos. This makes sense, as their logos have to be applied to various jackets, hiking shoes, hats, pants, and other fashionable adventure apparel. …

Growing up, I thought car commercials were the worst. They were on all the time and I found it extremely annoying to have something I could not even legally do constantly advertised to me. The commercials were also rather boring and featured the car driving around on some non-descript road or desert really fast and turning with reckless abandon. Pretty compelling stuff, amiright? Wrong. Those were trash. At the basis of these advertisements was one simple message: Hey, look how …

Knocking off a bucket list item, I recently ran the Red White and Boom Half Marathon. I actually trained quite a bit leading up to it, though I never ran more than 8 miles (to be fair, I was planning on a 10-mile day a few weeks in advance but it started raining before I could finish and f*ck running in the rain). What was supposed to be a stormy day on the 4th ended up being a beautiful morning, …

Welcome to the first installment of the ADventure Series! There are tons of great commercials out there — particularly in the outdoors industry. Because I know just how much everyone loves watching commercials, this new blog series is going to look at some of the best ads to come out recently, and discuss what makes them so good. First up on the docket: Clif Bars‘ First National TV Spot, titled, “Make it Good.” About the Ad Clif Bar is one …